The channel you own outright.
Lifecycle flows do the quiet work — welcome, abandonment, winback, retention. Set up once, they keep producing revenue without a media budget behind them.
Your abandoned cart is 30% off for the next 24 hours
Here's what to expect + your 15% off code
3 growth reads for the week + a founder Q&A
You've unlocked a birthday reward — pick your shade
Your email programme drove ₹4.2L this month — see breakdown
Ten flows. Set up once. Earn forever.
You're in — here's what makes us different
Founder intro, product primer, first-time discount unlock.
3 emails · Day 0 → Day 5You left something behind
Product reminder → benefit reinforcement → offer if needed.
3 emails · +1h / +24h / +72hThanks + how to get the most from your buy
Care instructions, community invite, cross-sell at day 14.
4 emails · Day 0 → Day 30We miss you — here's what's new
New arrivals + offer + easy unsubscribe if not for them.
2 emails · +60d / +75dEarly access · you're the reason we do this
Product drops, birthday rewards, referral incentive.
Monthly cadence · SegmentedSix workstreams. In parallel.
Lifecycle architecture
Journey mapping — every trigger, every branch, every hand-off.
- Trigger audit
- Journey map
- Handover doc
Segmentation
RFM tiers, behavioural cohorts, product-affinity buckets.
- Segment library
- Suppression rules
- Refresh cadence
Deliverability
DMARC, DKIM, list hygiene, warm-up — your emails hit the inbox.
- Domain auth
- Sunset flows
- Sender rep audit
Template system
Modular components — your team drops copy in, done.
- Design tokens
- Section library
- Editor training
A/B testing
Subject, hero, CTA, timing — tested with statistical significance.
- Test matrix
- Winner rollout
- Weekly learnings
CRM integration
Shopify, HubSpot, Klaviyo, Braze — wired to your source of truth.
- Event mapping
- Custom properties
- Sync monitoring
Your inbox isquiet money.
Free flow audit — we'll benchmark what your email is doing vs. what it could be.
Book my audit →