Amigoz
SPECIMEN N.09
Branding · Reputation SET IN FRAUNCES / INTER
REV. 09 — 2026
chapter 01

Design

chapter 02

a brand

chapter 03

worth

chapter 04

defending.

A brand is what people say when you leave the room. We help you decide what they should say — through identity systems, tone of voice, and a review architecture that keeps the good stuff visible.

the identity system, unpacked

Palette. Type. Marks. Rules for every canvas.

i.Colour palette

Ink#171614
Signal#FF6900
Sand#EDEAE3
Paper#F5F2EB
Wine#5A0E1B
Olive#3E4A2A
Sky#B7CFE0
Soft#FFE6D0

ii.Type specimen

Display · Fraunces 900
Legible with feelings.
Body · Inter Regular
Sentences the reader gets to the end of. Plain, warm, unfussy.
Detail · JetBrains Mono
rev.09 / released 2026 / v1.4.0
amiGOz
Primary wordmark · horizontal
amiGOz digital · web3
Stacked lockup · with descriptor
a
App icon · monogram
amigoz.
Editorial variant · italic

Tone of voice, rehearsed.

01 — clarity over cleverness
✓ Sounds like us

"You'll see the first ranking gains in about six weeks."

✗ Sounds like everyone else

"We'll leverage synergistic optimisation strategies."

02 — warm, not casual
✓ Sounds like us

"That's not the right service for you. Here's what is."

✗ Sounds like everyone else

"Hey fam! 🚀 Let's crush your goals together!"

03 — concrete numbers
✓ Sounds like us

"3.4× ROAS across 47 accounts. Median, not cherry-picked."

✗ Sounds like everyone else

"We deliver world-class results for our clients."

online reputation, watched

Every review, in one place.

Google, Trustpilot, Play Store, App Store, Glassdoor, LinkedIn — we monitor them, reply where it matters, and rebuild category rank when a bad week strikes. The stars go up because the system exists, not because we asked.

4.72 weighted score · across 6 platforms · 1,284 reviews
Google
4.8
Trustpilot
4.6
App Store
4.8
Play Store
4.5
Glassdoor
4.4
LinkedIn
4.7

What ships when we work together.

01

Brand strategy doc

Positioning, promise, pillars, personality — 20 pages, no fluff.

PDF · Keynote
02

Identity system

Wordmark, symbol, colour, type, motion, and every rule around them.

Figma · SVG
03

Tone-of-voice bible

Say-this / not-that framework, with 30 scenarios rehearsed.

Notion · PDF
04

Template library

Decks, social, email, one-pagers — production-ready, brand-locked.

Figma · GDocs
05

Review architecture

Prompts, timing, reply templates, escalation ladder for the negatives.

Playbook
06

Monthly reputation report

Weighted score, response rate, sentiment shifts, what needs love.

Dashboard
a.

A brand peopleremember.

Book a brand sprint — three weeks, one flat fee. You walk out with the system, the voice, and the review engine live.

Start the sprint →
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