Every rupee
vanity. tied
to a number.
Full-funnel campaigns built around unit economics. We model audiences, test creative systematically, and hold every channel to contribution margin — not last-click theatre.
₹840▼28%
Rolling 30d · vs previous period
4.6x▲61%
Prospecting + retargeting combined
7.2:1▲
Payback in 74 days
34%▲9pts
After media + fulfilment
3.8%▲
Iteration 04 · winner locked
₹840▼28%
Rolling 30d · vs previous period
4.6x▲61%
Prospecting + retargeting combined
7.2:1▲
Payback in 74 days
34%▲9pts
After media + fulfilment
3.8%▲
Iteration 04 · winner locked
Prospecting to purchase — modelled, tracked, and cut.
Where waste hides — and where we cut.
Most funnels leak between click and lead. Ours are instrumented at every step so we know which cohort, which ad, and which offer caused each drop.
- WeeklyCreative winners promoted, losers killed within 7 days.
- MonthlyFull-funnel review — CAC vs LTV cohort-by-cohort.
- QuarterlyMedia mix modelling to reset channel allocation.
Ideas in. Winners out. On a clock.
Twelve creative variants cycled through prospecting audiences on a two-week loop. Winners scale, losers die, learnings feed the next round. No dead brief graveyard.
ENGINE
Everything in one place. Or we didn't ship it.
Attribution built like a product, not a spreadsheet.
Server-side events, deduplicated conversions, MTA + MMM cross-check, and a single dashboard your CFO trusts.
GA4 + BigQuery
Raw event export, joined.
Meta CAPI
Server-side deduped events.
Google Enhanced
First-party click IDs stitched.
Post-purchase
"How did you find us?" survey.
Looker Studio
Single source of truth board.
MMM
Quarterly media-mix rebase.
Cohorts
Weekly LTV curves by acquisition source.
Prove yourmarketing works.
Free CAC & attribution teardown — we'll show you where budget is disappearing.
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