Buy the intent
that is worth
buying. Skip the rest.
Paid search is the fastest way to test demand — and the fastest way to burn budget. We build accounts around margin and intent, then cut what doesn't pay.
Same budget. Half the waste.
Most accounts we take over spend 30–50% of budget on queries with no commercial intent. We rebuild account structure so every rupee lands on something that can convert.
Composite from 40+ account audits, 2024–2026.
The six-play framework.
Account structure rebuild
Rebuilt from campaign level up — SKAG where it matters, themed groups where it doesn't, budget rules that don't bleed.
Intent & negative mapping
Every query in your account tagged by intent tier. Negatives added in bulk, not one at a time when they've already spent.
Ad copy testing system
A structured RSA test cadence — pinned assets, per-headline win-rate tracking, and copy rotated on evidence, not gut.
Bid & budget strategy
Manual, tCPA, tROAS, portfolio — chosen per campaign based on data volume, not a blanket "smart bidding" hand-off.
Landing page alignment
Every ad group points to a page that says the same thing the ad said. Quality Score climbs. CPC drops. Simple.
Conversion tracking audit
We prove every conversion in your account is real, deduped, and tied to a revenue event. No more "leads" that don't exist.
Four numbers. No vanity.
Stop bidding oneverything. Startbidding on revenue.
Free account audit — we'll show you three campaigns you should pause today, even if you never hire us.
Book my free audit →